by: Lauren

There is just something so fresh and fun about this week’s Vendor of the Week, north Florida wedding photographer Pure Sugar Studios! And not only are Kelly’s images fun, but she is too! I’m so honored to be able to introduce you to her today…

Vendor of the Week: Pure Sugar Studios via

Why do you see yourself as being Modern, Vintage, Classic, or Eclectic?

I think my imagery is crisp, clean, and bright. The colors are vivid, but are still real {not overly saturated}. I capture the real emotion and essence of the couple. I thinks it really important for my clients to look back at their album in 20 years, and still feel it is what they looked like. I think vintage may come and go, but clean and classic imagery will always hold up. I think the modern is in the posing, keeping it fresh and fun {for myself and my couples}!

Vendor of the Week: Pure Sugar Studios via

What is your favorite wedding detail you’ve ever seen or created?

Hmmm, that is tough! It has to be food- but not any food, a ‘smores table at a wedding I did in November by Matthew’s. Everything looked so yum, and the challenge of capturing all that and making it look as good on film as it did on the table. I also like anything I get to do with my macro!

Vendor of the Week: Pure Sugar Studios via

What is your favorite store or brand?

Kate Spade and J crew

Vendor of the Week: Pure Sugar Studios via

What is your favorite thing about weddings?

The emotion, and meeting the couples. I love getting the time alone with them, and watching their love story unfold. The more a couple enjoys each other, the more they will enjoy their images – and the process of making the images. And I love the rush- the speed, the stress- it all comes together, and makes each wedding different.

Vendor of the Week: Pure Sugar Studios via

What qualities do you possess that enable you to work well with brides and grooms?

I think I am fun, and laid back. I also used to be a planner, so I am very used to tense crazy situations, and solving them. When their wedding day is said and done, I want them to be thankful they hired me, not just for their amazing images, but because they enjoy the process of it all as well. I am also a crazy emotional sap- and love to capture all of that- and bring it all out. I think most clients encompass a fun side, and some emotional parts- some more than others- I make sure their images cover both sides.

Vendor of the Week: Pure Sugar Studios via

What steps do you take to ensure that your clients will have amazing wedding days when working with you?

First I have a very detailed questionnaire that they fill out. This is a wonderful way to get to know them and what makes their relationship special, but it also allows them to have some time to really think about what all this wedding stuff means. Then, we go through all of the details in advance- the dress, the flowers, and special extras. I like to make sure I can minimize the surprises on the wedding day. I also mail them out a wonderful book on marriage at the start of the process, and a starbucks {or something similar} gift card the month before, so they remember where all this craziness leads. I want the connection and the images to be fun, romantic and relaxed and I think being a part of their marriage enables that.

Vendor of the Week: Pure Sugar Studios via

So many gorgeous images that Kelly of Pure Sugar Studios has captured, right? You should go see more of her beautiful work in her ELV gallery and on her website!


Pure Sugar Studios

  email: | phone: 904.315.5274 | website:

twitter: Follow @puresugarstudio | facebook: “Like” Pure Sugar Studios!

location: Central FL, East Coast FL, Florida, North FL | type: Photographer | style: Modern| price: $$


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Vendor of the Week: Pure Sugar Studios via


Founder & Editor at Every Last Detail
Lauren Grove is the editor and owner of Every Last Detail. A clueless bride-turned-wedding planner, Lauren uses her experiences and knowledge to educate and inspire brides all over the world.
Vendor of the Week: Pure Sugar Studios via

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  1. Kelly

    There are some great tones in these photos. Awesome job Kelly!

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