It’s no secret that advertising and marketing is my life. It’s my income. It’s what I do. And I love it. But for some reason, advertising has a kind of “bad word” connotation to it in the wedding world. Well friends, it’s time for the word advertising to become your best friend!
I have some truths about advertising to brides that I have discovered over the past few years. One of these truths: it’s 2014! The internet is where brides are turning to find just about everything for their wedding! But before I go off on a tangent, the whole purpose for this post is to share a podcast that I did with Elle of Postfilm Design– my fabulous website designer- about advertising to brides.
I want to start off with what Elle wrote because it’s awesome…
“Everyone is desperate to figure out what’s going to reel in new clients. On the flip side, there’s a massive misunderstanding of what good marketing practices are. In order to effectively advertise to brides in the wedding industry, you have to have a logical plan.
The most annoying part of marketing is trying to find reliable and real information. You guys are floating through a world of free PDF downloads and obnoxious webinars built around sales pitches. There’s an endless array of “PAY FOR MY WORKSHOP!” and “BUY MY BOOK!” It’s almost a miracle anyone gets anything done around this joint. Advertising to brides doesn’t have to be that incredibly obnoxious. Once you know what to do, it’s easy to avoid all the snake oil salesmen.”
Elle asked me to provide my insight about advertising & marketing… and so, I present to you all of my knowledge about banner ads, getting published, vendor listings, getting exposure, relationships, audiences, stagnant ads, and getting results.